Approximately six out of every 10 consumers wish they could repurchase a piece of furniture simply because they feel they didn't buy it right the first time around. Recent research commissioned by the American Furniture Manufacturers Association also found more than half of those surveyed would be willing to pay more for home furnishings if they had reliable information to help them identify construction.
Here, AFMA offers valuable, detailed information to help the average shopper identify basic quality features in every price range.
Contents:
FURNITURE 101: A CONSUMER'S GUIDE TO SMART SHOPPING
THE INSIDE STORY: HOW UPHOLSTERED FURNITURE IS BUILT
THE INSIDE STORY: HOW WOOD FURNITURE IS BUILT
TRANSLATION PLEASE!
INFOGRAPHICS (camera-ready art)